We really wanted to focus in on enhancing data quality management, which is something that CLIENTSFirst is really known for in the industry, particularly around CRM systems. We wanted to combine our expertise…along with the strategic advisory services that ClientsFIRST could bring to data quality and really maintain sort of that holistic approach...to scale and meet the market where they are.
Zena Applebaum, Senior Vice President, Market Development at Harbor
She added that the acquisition comes during “a really big inflection point in the marketing technology solutions market…You've seen more competition in terms of what law firms are going after in the market...Marketing technology is on people's minds, and data quality assurances on people's minds. Because, of course...without clean data, you can't take advantage of AI solutions that are in the market.”
This is an excerpt of an article published on Legaltech News.
- CRM
- Martech
- Technology