Excerpt:
Legal expert services provider Harbor has announced the hiring of a former marketing vice president at Thomson Reuters to lead its proposition marketing and strategy. The Chicago-based company said Tuesday that Zena Applebaum has joined as senior vice president of market development.
"We are over the moon that Zena has joined Harbor," Kaye Sycamore, Harbor's chief revenue officer, said in a statement Tuesday. "Her expertise in proposition marketing and competitive intelligence, and her resilient connections throughout the legal industry make her an ideal fit for our leadership team."
"I'm excited to be joining Harbor now as AI is having a fundamental impact on the legal landscape, in an industry previously insulated from significant shifts," Applebaum said in the announcement. "Harbor has a critical role to play in helping law firms and law departments navigate this moment to a future in which they can thrive."
This is an excerpt of an article, "Legal Experts Co. Harbor Hires ex-Reuters Marketing VP", originally published by Law360 Pulse.