As Marketing teams face mounting pressure to do more with less, law firms have embraced a growth framework to scale the delivery of strategic advice, but can only execute it on a project-by-project basis. The conversations explore why, and what firms can do to deliver scaled strategic advice across the firm, and overcome common barriers like fragmented MarTech ecosystems, poor data quality, and limited lawyer engagement.

Key themes include:

• The shift in expectations for Marketing and Business Development Leaders
• Barriers to activating growth, from fragmented MarTech systems, to poor data quality
• Practical steps to integrate technology, improve data governance, and embed intelligence in firm strategy

Watch the full discussion to learn how firms are approaching readiness for advanced technologies and operationalizing the Law Firm Growth Framework through connected systems, unified data, and scalable processes.