The demand for pitches and proposals is rising, leaving leading law firms’ marketing teams battling with turning responses around. Content expectations are also becoming more complex, where surface level yes or no answers can no longer get firms through the door.

Could the involvement of people beyond the marketing team be the key to overcoming these challenges?

According to a 2022 Pitch Management Report, 45% of respondent UK Top 100 firms train their lawyers in proposal creation.

In this webinar, we explore:

• Reasons behind the divide and how to decide whether your firm should increase firmwide involvement in pitch production
• Whether the decision should come down to the current structure and culture or long-term innovation plans
• What the barriers of fee earner involvement are and how to overcome them
• Whether giving control away really means less control