Strategy: How Small to Mid-Sized Law Firms Compete in a Complex Market

Small to mid-size firms can strategically innovate to maintain and improve their position in the legal market.

To stay competitive, McInnes Cooper focused their 5-year plans on growth, engagement, and innovation, while Fennemore Craig changed its leadership structure.
Firms should consider shifting from individualistic to holistic strategies for successful transformation and discovering their unique value proposition.
Through small and practical changes, firms can see significant outcomes by leveraging their strengths, nurturing a culture of change, and applying lessons from past projects to future initiatives.