As law firms explore advanced tech, it's important not to overlook the value of data you already have about your clients.

In this video, Legal Lab board member Elizabeth Gooch from McDermott Will & Emery shares her thoughts on how insights from client engagement data are enabling the firm to deliver a better client experience. She also highlights the unprecedented opportunity that law firms and law departments have in collaborating on Generative AI, as well as new pricing and service delivery models.